Q. I saw
some bottled lemonade in a store last week. In small print
on the label it said, "lemonade brew" so I'm pretty
sure it had alcohol in it! I can't imagine adults drinking
this stuff. Is their target market kids? What can I do?
it has alcohol in it (5% - about a beer's worth). There are
several competitors in this fizzy-lemon malt beverage business.
Their promotions appear to be designed to appeal to a youthful
market. One says "Lemonade tastes good and all, but I
bet it tastes better with alcohol." That's why some critics
like David Jernigan of the Marin Institute refer to them as
In defense, the
industry spokespersons point to a number of sweet cocktails
consisting of alcoholic beverages mixed with juices and other
you are concerned, go to the manager of the store where you
saw these drinks and voice your objection. At the very least,
ask that the drinks be shelved with other alcoholic beverages
and away from the juices. And be sure that the check-out clerks
can identify them as alcoholic beverages.
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